Gillette

Gillette x Justice League Influencer Kit - 2017

Designed at UviaUs for Gillette's collaboration with Warner Bros. and the launch of Justice League. As the lead creative, I worked with Gillette's PR agency, Ketchum, to create an influencer kit designed to spark user-generated content and generate buzz around the campaign. More than 1,000 kits were sent to influencers across the U.S. and Canada, resulting in over 25 million impressions. I led the project from concept to production, overseeing structural design, graphics, print production, and manufacturing to ensure the final piece matched the original vision.

Boston University

Donor Appreciation Campaign - 2019

‍Boston University commissioned our agency to create a one-of-a-kind donor gift celebrating the $10 million renovation of the BU Castle into the Dahod Family Alumni Center.
‍During the discovery process, we learned that several of the building's original granite foundation stones had been removed during construction and set aside for a future art installation.
As Creative Director, I developed the concept of transforming a small piece of those original stones into handcrafted whiskey stones, giving donors a tangible piece of the university's history. I led the project from concept and renderings through design, production, and manufacturing.

Frito Lay

Mac & Cheetos Launch Press Kit - 2017

Frito-Lay partnered with UviaUs to create an influencer kit promoting the nationwide launch of Mac N' Cheetos, a new frozen snack rolling out to major retailers.Knowing our audience wasn't likely to get excited about a frozen food launch, we set out to create something impossible to ignore. The final kit included a custom Chester Cheetah-branded toaster oven, Mac N' Cheetos packed in dry ice, a branded cooler bag, and a dedicated video player featuring a custom 16-bit animated video timer. As Creative Director, I led the concept, design, and production of the campaign, including creating the custom animation for the timer. The campaign generated more than 1.3 million social media interactions and was featured by Vice's MUNCHIES.

Zach Shomler
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Design
Creative Direction
Marketing
I've spent the past 15 years helping brands distill complex ideas into design that moves people.

Graham Platner for U.S. Senate

Comms manager & Graphic Designer

Developed graphics, videos, copy, and other public-facing communications while managing social content and strategy across campaign accounts with more than 800,000 followers.

Scott & Jon's

Creative Director

Lead the rebrand and creative direction for a $40 million national food brand, overseeing packaging, photography, web, retail marketing, product launches, and digital campaigns to build a cohesive brand across touchpoint.

Timberroot Rustic Retreats

Director of marketing

Rebranded and scaled a short-term rental company by managing marketing, websites, photography, guest experience, operational improvements, media outreach, and investor partnerships.

UviaUs

Creative Director

Spent eight years helping scale a two-person agency into a $15 million business, leading creative strategy and execution for brands including Verizon, Gillette, Fujitsu, Southwest Airlines, Boston University, and the WNBA.

Gillette x Justice League

Boston University

Scott & Jon's rebrand

Mac N' Cheetos Press Kit

Lexia Learning Sales Kit

Metroid Arcade Cabinet

Timberroot Rebrand

Beluga baby Branding

Hi, I'm Zach.

A designer & creative director with 15+ years of experince creating for brands large and small. I'm largely self-taught, endlessly curious, and I've built my career by saying yes, figuring things out, and putting in the work. That approach has made me a Zach-of-all-trades, with a broad skill set spanning design, marketing, and communications.

More about me
Brand Strategy
Creative Direction
Packaging Design
CONTENT STRATEGY
Digital & Social
Web Design
PRINT PRODUCTION
CREATIVE LEADERSHIP
Design.
Creative Direction.
Marketing.
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